But no matter what Apple says, it's not yet fully behind alternative browsers like Axis: On iOS, you can't change your default browser ( unless you jailbreak your device). Axis takes the best that Safari has to offer - its core rendering engine, Webkit - and really does make it better. He also said that Apple reps have told him they're not throwing many resources into Apple's own iOS browser, Safari. After only a few minutes using it I thought, Why hasn't Google done this yet? It's that good.Īlthough mobile devices like the iPad come with embedded browsers, Batraski says the product has Apple's blessing. The integrated search feature is intuitive, and being able to move through search results without having to go back to search makes sense. On the iPad, Axis is simply a great browser. Mobile is where the action is, so it makes sense that Yahoo threw the bulk of its development love into the tablet and smartphone versions.
When you're logged in, Axis knows what you do on each device and makes it easy to pick up on one where you left off on another. One gets the feeling that the desktop versions of Axis exist primarily as accessories to the mobile versions, so users can move between platforms and keep their open tabs and histories intact. If you forget it's there and use the browser's standard URL/search box, you get whatever you've already been getting. If you use the plug-in's URL and search box in the lower-left of your browser, you'll get Yahoo's results. But Axis on the desktop is actually not its own browser, but rather a plug-in that works with the browser a user already has.
I WANT TO USE YAHOO IN MY DESKTOP WEB BROWSER HOW TO
The company knows how to get browsers out there, at least on desktop operating systems. Also, Yahoo distributes browsers (mostly IE with the Yahoo embedded toolbar) to 80 million people a year. There are 700 million people using Yahoo, and they can all be marketed to. Why does Yahoo think it can pull a Chrome with its product?ĭistribution, says Batraski. I asked Batraski about other alterna-browsers that struggled to win major market share, and mostly failed: Flock, Rockmelt, Opera, AT&T's Pogo, and others. Screenshot by Rafe Needleman/CNETĪs a tactic for launching the browser, focusing on the user experience above all and forgoing search revenues is probably very wise, since it may be difficult for the browser to make a dent in the market. The iPhone version's interface is a little hemmed-in, but still very usable. But for the time being, the more successful Axis is, the more it will drive Yahoo traffic away from search revenues - which only this last quarter began to recover after years of sliding. Ads will get inserted into the list of search tiles eventually, assuming the product is a success with users. It just looks a lot better because it's integrated into the browser. So, to be clear, there actually is a list of search results. To move forward or backward in the list of results directly from a page you're on, you drag your finger from the right or left. To see the tiles again and go to other results, you just pull down the page from the top. (The other 20 percent of the time you get text boxes with results in them.) It's easy to see if one of the pages is what you're looking for, and then you can go there directly. Instead, what you get when you search, at least 80 percent of the time, Batraski says, is a horizontal display of Web page thumbnails. On Axis, there are no search result pages.
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